For the average person, being bombarded with irrelevant ads, whether through TV, the internet, or wherever, is not a particularly enjoyable experience. Even when you like a certain product or service, it can become overwhelming. That is why French startup TinyClues aims to help businesses avoid wasting their marketing budget on the wrong customers.
As the name of the startup suggests, the concept here is to use software find small indicators in the data (“tiny clues”) and to allow the business to direct a campaign towards those customers. Having then matched the product and customers, businesses can then just click to begin the campaign, which can include personalized messages. On TinyClues’ website, some customers report increasing the revenue derived from these campaigns by 30% or more. One of the nice aspects of this subscription-based service is that there is no special software to download, but rather integrates into the platform that you are already using.
TinyClues, which was founded in 2010, but only launched their predictive platform in 2013, is a B2B service and told me that their customers currently total “a few dozen”, including businesses like Vestiaire Collective, Fnac, 3Suisses, VeryChic, and more. The company reports that their customers currently conduct around 1,000 marketing campaigns monthly, sending out more than 300 million emails, mobile notifications, and Facebook Custom Audience ads.
The startup revealed in October that they have raised 5 million Euro in a Series A from a group of investors that includes Raffi Kamber from Alven Capital, as well as current backers Jean-David Chamboredon from ISAI and Xavier Lazarus from Elaia Partners. As part of the deal, Kamber also joined TinyClues’ board. This latest investment, which follows the $1.9 million that TinyClues obtained back in November 2013, will be put towards helping the startup to “extend its offer” and continue international development in 2016.