Spanish startup PERCENTIL, which launched in 2012, is hardly the first online portal for buying and selling secondhand clothing, but they have nonetheless found success in western Europe, currently delivering 70,000 items in 10,000 orders each month, and, flush with new investment, they are turning their sights towards the rest of the continent.
PERCENTIL does not offer an English-language version of their site, but users of their French, Spanish, or German-language websites will find that finding items is a matter of filtering by type of clothing, gender, age (of the individual who will wear it), price, season (winter, summer, etc.), “new”, “bargain”, or by searching for a particular brand. Each item indicates whether or not it is discounted and the age for which it is appropriate, which clicking on one reveals further details. Prices vary depending on the item, but a search of the French-language portal revealed that it is possible to pick up items from name brands such as Zara, HM, Benetton, and others for between 2.50-10 Euro.
PERCENTIL recently bolstered its position in Germany with the acquisition of competitor Kirondo.de, which delivered the startup a Berlin-based team of 25 employees, 35,000 items in stock, and connections to thousands of sellers in Germany and Austria. They have also been active on the fundraising front, as the startup made a splash a couple of weeks ago when they announced that they have picked up 3.2 million Euro in a Series A round that includes participation from Seaya Ventures and current shareholders Active Venture Partners. Backed by this latest funding, PERCENTIL intends to triple the number of items that it offers, roll out an advanced m-commerce platform, continue to grow its recently-launched women’s vertical, and ramp up expansion efforts into new European markets. At the moment, the startup operates in Spain, France, and Germany.