Italian tour-oriented startup Musement has announced the global launch of a platform that will allow hotels to offer packages that bundle a room and other activities, depending on the customer’s needs. The company says that the new service will allow concierges to book various tours and activities and then offer deals pre-trip or to the customer in-person. This service is being billed as a means to driving traffic to the hotel’s website or offering discounted rates on rooms, while still adhering to “rate parity”.
As a reminder, Musement, which launched in 2013, operates by offering customers “special” activity packages (whether it is the ability to skip lines, go on private tours, etc.) for major tourist destinations around the globe. Clicking on Florence, for example, brings up a list of activities (tours by bus or foot, museum/exhibition tours, etc.), information about that city’s weather and history, and a map with tour-locations tagged. And then clicking on a particular site brings up another set of various activities (for instance, users can access wine-tasting tours or follow in the footsteps of Dan Brown’s characters at Palazzo Vecchio). Prices vary, but activities appear to general fall between $10 for a simple walking tour and a couple hundred for the big stuff (like a helicopter tour of New York City, which will set you back $150).
We previously covered Musement a few months ago, noting at the time that they had obtained 5 million Euro from a group of investors that includes P101, 360 Capital Partners, and Italian Angels for Growth. The startup has not revealed information on their total number of users, but does report that they serve customers from more than 50 countries.