Yoga has been a popular relaxation activity for years, but participants have long needed to attend classes at a gym in order get the full benefit. You can find books or articles online in order to participate, but classes are usually the best route. For some people, though, there is little time or opportunity to attend classes. Yoogaia, which launched out of Espoo, Finland earlier this year, the solution is to bring the classes home with online instruction.
The classes, which are available in Finnish and English, are available to users in recorded or live sessions. The yoga and pilates exercises can be found in a variety of places online, but this service bills itself as the first to offer interactive classes to allow for more personalized instruction. Users do not need a webcam to participate in the live classes, but those who use one are able to receive feedback from the instructor. Yoogaia says that students cannot see one another, so they are not completely sacrificing their privacy during the sessions. The company says that, while they currently offer yoga, pilates, kettle bell, core and stretching classes, they are planning to expand their offerings in 2015.
Yoogaia is offering several price packages, with the cheapest starting at 19,99 Euro for 1 month and rising to 17,99 Euro for 4 months (total of 71,96) and 14,99 for a full years (179,88 Euro total).
Earlier this week, it was reported that Yoogaia has picked up $630K in new funding. Yoogaia itself reports that Finnish VC Inventure joined as an investor. The company says that it intends to take its platform global and will launch its worldwide service at The Web Summit next month.
There are a number of established services offering yoga classes online in DoYogaWithMe.com, YogaGlo.com, YogaVibes, GAIAM TV, and others in the market. DoYogaWithMe opts for a pay-as-you-wish model, while GAIAM TV takes $9 per month, YogaVibes charges $20 per month. YogaGlo appears to be the solely completely-free service of the bunch.