Arab youth promises a lot for the global tech companies with its fast growing population spanning a vast area in the Middle East and North Africa. It’s definitely the case for Facebook whose user base has almost reached the saturation in the west. Fully aware of the potential, the social network is now doubling its staff and resources in its Dubai office to cater better to its upcoming young clientele in the region.
Nicola Mendelsohn, Facebook’s vice-president for Europe, Middle East and Africa, told Arabian Business that the company aims to boost Facebook’s popularity among one of the fastest growing populations in the world, and therefore, is expanding the size of its regional headquarters in Dubai. She said the enlargement includes new senior management as well.
The number of Faceboook users in the region rose by 9 million since the beginning of this year, reaching 71 million in the Middle East and North Africa. According to the figures shared by Arabian Business, more than 70 percent of users log in on a mobile device.
Facebook is the most popular social network in the MENA region with 94% of all the online population having an account.
Mendelsohn said new staff will also help to increase Arab business presence on the site, including advertising.