Danish wine app Vivino has announced that they have reached 5 million users (actually more than 5.2 million now). Launched back in 2010 to offer wine enthusiasts an app to find reviews of various labels, the app also lets the users share their “wine experience” with friends, obtain personalized recommendations with friends, and more.
This all-encompassing app allows users to refine their tastes by searching for various labels by country, wine region, grape, wineries, or simply browse their entire list of wines.
One unique aspect of the service is that it offers lists of the best wines in various price-ranges, so users can submit or discover the best values in their area. The basic app is free, but those who are willing to pay $4.99 for the ‘pro’ version offers users a platform tracking their own collections.
Back in 2011, the company started its funding efforts when they raised an undisclosed amount from Danish investor Seed Capital, which backs medical and tech companies. They followed that up in 2012 with $1 million from a Series A with Swedish firm Creandum and then with $10.3 million last July from London-based Balderton Capital, Skype co-founder Janus Friis, and previous investors Creandum and Seed Capital.
At the moment, the company counts 80 employees spread across the globe in offices based in San Francisco, Copenhagen, Ukraine, and India.
The market for wine-oriented apps seems to be doing well, as Vivino competitor Drync raised $2.1 million (bringing total funding to $3.9 million) earlier this year.