Criteo unlocks its ad solutions for digital marketers in over 130 countries

criteo-logoParis-based performance advertising tech company Criteo has opened up its systems to the digital marketers users in over 130 countries worlwide.

The global expert in programmatic buying, Criteo’s solutions can now be used in multi-region campaigns, significantly reducing time to market and helping customers capitalise on new revenue potentials in new territories.

“Over 2 billion people have access to the internet worldwide. Harnessing the vast revenue potential is where the real return on investment for our clients lies,” says Eric Eichmann, COO at Criteo, “it doesn’t matter if you’re looking to roll out five countries or fifty. Our technology can handle that kind of scale, without compromising on performance, and still delivering the analytics and measurement our clients trust.”

The Criteo Engine is a popular prediction and recommendation technology that’s designed for performance-based multiple-region advertising campaigns. Able to cater to last minute requests as well, the product will help Criteo to capitalize much more now on new business opportunities with major international advertisers.

“There is a big ‘lag’ between when users browse and when users convert” said Rachel Waller, the senior digital marketing manager and social media manager at Farfetch, “Criteo is really helping us to close down that window to conversion and ensure we’re reaching customers globally. The US in particular has shown incredible results for us but we have also seen great success across the globe as we continue to expand.”

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