80% of Arab world unbanked, promises huge growth for e-payments

MENApayfort-raporWhile the internet penetration and e-payment rates are relatively low in the Arabic-speaking world, online shopping has been showing remarkable growth thanks to increasing credit card penetration and high percentage of the youth in total population. Fueled further by internet penetration of over 35% and over 30 million online shoppers, the e-commerce grew by 45% in 2013.

According to a report released by Payfort during ArabNet Digital Summit 2014, an online payment provider in the Arab region, e-commerce volumes are expected to continue rising in next three years as a result of increased internet and credit card penetration in markets such as Saudi Arabia and Egypt, where only 14% and 4% of the population are transacting online.

E-commerce growth by region

E-commerce growth by region

Despite the region’s high e-commerce growth rates, 80% of online transactions are still made via cash on the delivery. This situation creates hard time as well as tremendous growth opportunities for e-payment tech and service providers.

MENAmobilepenetr

Percentage of internet users transacting online

The report covers e-commerce and e-payment trends larger MENA region and gives detailed analyses of digital markets in the United Arab Emirates, Saudi Arabia, Kuwait and Egypt. It says 23.5% of online users in these four markets own a credit card, meaning cash dependence still remains a problem for the e-commerce sector. However with credit card issuance growing by more than 40% every year, the Arab world’s cash payment “problem” will be solved in the near future together with a booming e-commerce and e-payment sectors.

Amount of circulating credit/debit cards in MENA

Amount of circulating credit/debit cards in MENA

Paufort’s research also finds out that Saudi Arabia has the highest amount of circulating credit and debit cards (12.3 million units) followed by Egypt (7.6 million) and the UAE (5.9 million). The remaining countries on this list are Kuwait, Jordan, Qatar, Lebanon, and Oman with 2.9 million, 1.5 million, 0.9 million, 0.62 million, and 0.2 million, respectively. Per capita penetration of credit/debit cards is highest in Kuwait though (with 97%). The UAE follows with 89%, Saudi Arabia and Qatar with 46% and 45%.

Cards per capita in MENA

Cards per capita in MENA

For the entire report, you can click here for a downloadable version.

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