App Annie announced that it has acquired Distimo, a major rival in app analytics and market data sector, in exchange of an undisclosed amount of cash and equity. The company also announced that it has raised a new $17 million round of funding from its existing investors.
As a part of the acquisition deal, the Netherlands-based Distimo’s founders will take key roles within the App Annie team. Distimo’s offices in Utrecht will now become App Annie’s European R&D center. Vincent Hoogsteder, the CEO of Distimo, told Webrazzi that current products, technologies and best features of Distimo will be integrated into App Annie platform, meaning they will cease to exist independently once basic features are exported to App Annie’s. He says App Analytics and AppIQ customers will receive emails with more detail explaining the process.
With the addition of Distimo’s, San Francisco-based App Annie’s work force will reach 240 employees worldwide, making it a leader in app analytics and market data space. App Annie who claims serving almost 90 percent of the top 100 app publishers by revenue says they have now nearly 600,000 apps relying on their analytics platform with a total of nearly 270,000 registered business users.
In addition to the acquisition, App Annie also announced that it has raised a $17 million round of funding from its existing investors, IDG Capital Partners, Greycroft Partners and Sequoia Capital. This brings App Annie’s total money raised so far to $39 million. The company said the money collected from the investors have been used in part to fund Distimo acquisition as well as for product development, marketing and market development.