by Ali Altuğ KOCA on October 13, 2009
Amazon put up international version of Kindle, ebook reader launched in the previous months, for sale at $279. The company made a deduction of $40 for its American version, which is on the market for $259. On the press release, it is stated that Kindle will be put up for sale in 100 countries, which does not include Turkey. The product will be on sale in all EU countries including South Cyprus, and even in Armenia, but will not be on sale in Turkey.
I do not know if its reason is customs issues or that Amazon does not have sufficient number of business partners in Turkey, or it is a strategic decision. However, if Amazon cannot or do not sell one of its products in a country like Turkey, it is not Turkey’s problem, but Amazon’s. If a company does not clear its product with its own brand that is under the legal limit ($300) through customs, it means it does not want do make business in Turkey.
Kindle will be on sale in 100 countries, but the fact that its e-library has books only in English will lead to lower sales figures than expected. I hardly understand why Amazon launched a good product as Kindle in such an unsuccessful way. Reactions from the US are not very different as well. For instance, $250 is considered high for Kindle with only a monochrome monitor and running limited number of app.
As I see products that are not on sale in Turkey, which is one of the countries that loves tech devices and fast consumes them, I believe that companies either do not know our market well, or apply wrong strategies. I cannot tell if Amazon will lose the horse also, but it is not the first time that Jeff Bezos leaves Turkey aside for not only Kindle, but also for Amazon’s general strategies.
As I have said, it will be a big problem for not Turkey, but Amazon…