BranchTrack offers easy-to-use tool for creating interactive corporate-training sessions

BranchTrackCorporate training may not be the most exciting topic, but it is typically a necessary aspect of running a large business, in order to ensure that everyone is on the same page. Thus, Latvian startup BranchTrack has set out to create a platform that allows companies to create their own interactive training sessions, even if the people setting it up have little experience in this area.

The platform includes a drag-and-drop editing tool, a character library (to add some life to the training experience), the ability to embed materials, a tool for producing videos, voiceovers, and so forth. The idea is that managers, or whoever, can create their own scenarios and offer possible responses,

The service starts at $242 per month, with the basic package providing access for up to 50 projects, branding, custom assets, voiceover & video, online delivery, and live support, but, for those who require even more, they offer an enterprise-level plan that includes teams, bulk pricing, a personal account manager, export to offline SCORM/HTML, custom onboarding, and more.

The startup just announced that they have picked up 250K Euro in seed funding from a group of investors that includes Imprimatur Capital, Coffee Ventures, and Zbigniew Gulbinowicz from Blue Bridge Baltic Lithuania. With the funding, BranchTrack revealed that they intend to release “significant improvements” to their software and expand their sales activity, opening up new sales channels over the next 12-18 months. In addition to this investment, the startup reports that they obtained $10K in prize money from being named “Best Startup” at How To Web in Bucharest, becoming the only Baltic team to reach the finals.

They have already partnered with more than 1,500 global clients, such as Johnson & Johnson, PwC, KPMG, Pearson, Mary Kay, Slack, and others since going live in 2014, but now they are really planning to focus markets such as Western Europe, the United States, and some other regions.

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