Mint, a dating service developed by a Riga-based team, is quite late to enter their market, but the traction that they have already picked up indicates that there may still be room for more players in this sphere. This is not the first foray by the startup’s founders into entrepreneurship, as they previously created Q&A app Ask.fm, but now they are hoping to find success in the dating market.
While Mint has followed in the footsteps of Tinder, in that they allow users to swipe left and right to see local users, the service differs in one key regard, and that is in that there does not need to be a match in order for users to begin communicating. In addition to the list of people with whom you are chatting, the platform offers tabs for “admirers” and “favorites”, to help you keep track of all particularly intriguing people.
The startup tells me that they are not concerned with monetization at this point, choosing instead to boost their user totals. The company believes that a dating app should essentially be free, but they do plan to generate revenue by allowing users to pay for “additional features” at some point.
Mint, which launched 3 months ago, has been downloaded 100,000 times (10,000 daily active users), from a list of countries that includes Australia, the Netherlands, Canada, Denmark, Sweden, and France. Their growth is even more impressive when you consider that the company has, thus far, only released an app for iOS, with an Android version still to come.
Last week, it was revealed that the startup has taken in $1 million from Riga-based Balaclava Lab, which is the development vehicle of Ask.fm co-founders Mark Terebin, Ilja Terebin, and Oskars Liepins. In addition to Mint, this guys are planning to develop other products and back them with their funds, but nothing further has been revealed at this time.