Adcash Unveils Video Ad Platform



ADCASH announced that the latest addition to their product lineup is now available to all customers, new and existing. Adcash Video Ads integrates seamlessly with their existing Self-Service advertiser platform, making it incredibly easy to launch a video ad campaign and reach audiences in-stream, with in-app video ads just around the corner.

Video Advertising has seen tremendous growth in recent years, with 204.2 million digital video viewers and the U.S. alone last year and there are many indications that growth will continue.

Guillaume Fevrier, Head of Ad Operations at Adcash said: “We built Adcash Video Ads because we recognised that this area of the online advertising industry has awesome potential for our customers. We’re incredibly excited to be taking our first step in this new frontier of online marketing”.

The technology behind the Adcash Video Ads platform leverages a lot of the algorithms and ad optimisation systems already in use on their existing products, like in-app and display advertising. It also uses the IAB standard VAST tag, making it compatible with advertisers’ existing video advertising campaigns, right out of the box.

By combining the convenience of Self-Service, the reach of the Adcash network, in Europe and the rest of the world, and the power to engage audiences with video advertising, Adcash Video Ads promises to be a milestone development for the company.

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