Icelandic-American startup Sling, which has developed a platform that companies can use to communicate with their staff, aims to help the businesses organize the work of non-desk employees, such as individuals in retail or who work in restaurants.
The tool that Sling has created allows businesses to set up schedules, manage vacation requests, assign tasks, offer updates (through your individual or group “newsfeed”), and provides for general communication (text, photos, and videos) between managers and employees or on an employee-to-employee basis (role-based or intra-company). Sling is web and mobile-based (Android and iOS), allowing employers to push out notifications (push, email, or SMS), such as shift reminders, as necessary. The platform is not just geared towards managers, either, as the tool allows employees to swap shifts with one another. Sling has opted for a freemium business model, currently offering a free version of their service and planning to roll out a paid version next year. There is currently no word on how much the paid platform will cost.
Sling launched in Reykjavik and has since expanded to New York City, keeping its main office there and maintaining its R&D section back in Iceland. Although they prefer to keep funding totals private, the company says that they have backing from NSA Ventures, which invests in Icelandic startups, and New York-based Boldstart Ventures. The startup, which launched in September, has been adopted by “several hundred” companies since entering beta earlier this year, including some pretty big brands like Pandora, KIA, United Airlines, AT&T, Panera Bread, and others. For now, the startup is targeting small and medium-sized non-desk companies, but plans to eventually roll out industry-specific versions of the service.