AutoOffer provides fresh take on the process of buying a new car online

AutoOfferOffering the ability to go online and find information about new cars is hardly a fresh concept, but Danish startup AutoOffer believes that they have a found an innovative take on the process.

AutoOffer, which launched around 1.5 years ago, but pivoted this summer from a reverse-auction service to a full-scale automated webshop, aims to stand apart from other car-oriented sites by offering video test-drive reviews featuring regular people, written reviews of the their owned or pre-owned autos, adding “spec’d” cars to a list of favorites, and more. CEO Soren Malmskov tells me that they have only rolled out about 10% of the features that they would like to include.

The startup also says that they are able to offer discounts on all cars, even running a campaign that enables buyers to purchase one for less than it is offered through a TV ad. The startup also tells me that they have partnerships with dealerships across the country, which allows the driver to test the car, go home and purchase it, and then have it delivered for free.

AutoOffer has opted to charge dealers, meaning that car-buyers do not end up paying extra. When the car has been ordered, AutoOffer sends an invoice to the dealer and the fee is then factored into the price of the auto.

A couple of weeks ago, AutoOffer closed a funding round “in the six digits” (Euro) that included participation from Borean Innovation and an undisclosed angel, which the startup intends to put towards scaling up the business. AutoOffer had previously closed 2 funding rounds, but the identities of the investors and the value of the rounds has not been disclosed. Malmskov tells me that they have been operating in Germany for 3 months and are looking into entering other markets, as well.

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