Group-tour service Faralong helps adventure seekers get together and travel cheaper

faralongWhile many head off to the beach or the mountains on holiday, perhaps, there are those out there who are a bit bolder and seek out all that life has to offer. Founded by a pair of experienced-travelers, Estonia-based Faralong caters to the adventurous among us with a platform that allows people to book exotic tours that become cheaper as your group expands.

Faralong is aiming to stand apart by not only connecting travelers with “adventure” packages, but by allowing them to obtain discounts by booking in groups. For instance, I did a search for “Peru” and found a handful of possible tours. Clicking on one of the options takes you to a page where you are presented a list of possible dates (as well as the number of open spaces), a list of prices (depending on the number in your group), as well as general information about the tour, which includes the length of the trip, number of people who may go, and the levels of service and difficulty. Private tours are also available, but at least two people must sign up. The trips are not cheap, running several thousand dollars (and that does not even include airfare), but booking in large groups can deliver fairly significant discounts. There is also a list of similar, cheaper tours, in the event that you feel sticker-shock at the price.

Faralong only launched their platform in beta at the beginning of this month and to the public last week, so it is a bit early to talk about traction. CMO and co-founder Kalle Viira tells me that they have attracted “a few hundred” registered users since they went live.

Viira and CEO/co-founder Juha Viitala are hardly strangers to the travel business, having long traveled themselves, while also working as tour guides and managing a different travel company. In order to get the startup off and running, they opted for external investment, taking in more than $500K from undisclosed VC funds and travel partners from South America and Asia. Viitala says that obtaining the funding was actually fairly easy, explaining that they pitched the concept for the startup to 5 investors and all of them agreed to jump in on the project.

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