With platforms for crowdfunding investment popping up across the United Kingdom, it is perhaps not surprising that a “meta” platform has emerged to provide potential backers for finding all of the investment opportunities out there. Enter tendr, a London-based startup to help people navigate the crowdfunding-investment market.
tendr functions by allowing users to use apps for Android or iOS to search among AngelList, Crowdcube, Seedrs, InvestingZone, FundingTree, AngelsDen, and Crowdfunder.co.uk. But not by simply filtering or selecting projects from some drop-down list, but rather by swiping, Tinder-style, and picking out projects that interest you. In order to use it, users are presented with projects and can then swipe to left to “like” it or swipe right to toss it away. The “liked” and rejected project offers are then divided into categories. One of the nice aspects about viewing profiles for particular projects is that you can see whether other users took an interest in it, as the percentage of users who “liked” the project is displayed. You do not need to sift through all the deals from all the sites, either, as it is possible to indicate which sites you would like to browse. It is not currently possible to filter deals by preference, but tendr says that that option is coming soon. The platform is completely free to use at the moment, but tendr eventually intends to generate revenue by taking a small commission on each investment that they facilitate. Users do not need to maintain an account on each of the crowdfunding platforms, but will need one if they opt to invest through one.
tendr has only been live for a few days, but CEO and co-founder Lex Deak tells me that they picked up 1,000 users within the first 24 hours. The startup’s apps have thus far been well-received, with the Android version garnering a rating of 4.7 stars (out of 5) from 15 ratings and the iOS version sitting at 5 (out of 5) stars after 10 ratings.
The startup is focused on the British market for the moment, but, like a lot of other startups, they are ultimately planning to take the service abroad, as well as across different types of investment instruments.