Not many startups can claim that 50,000 people took the time to test their service during the beta period, but London-based Crozdesk, which just officially launched this week, has done just that for their platform, which ranks web apps.
The idea behind the Crozdesk web app is that companies, be they large or small, do not have time to check out all the SaaS platforms out there in an effort to find the most suitable option. So, the team behind Crozdesk has built a platform that offers users additional information whenever they visit the page of a web app. Visiting the website for that web app, users receive a little popup window that offers customer reviews and user ratings, a short description of the service, and recommendations for alternative services. One of the interesting aspects of this comparison service is that they also offer their own ranking service, using an algorithm to rate platforms and assign them a score. Those interested in using the app can do so without any sort of registration.
The service is completely free at the moment, but CEO and founder Nicholas Hoppner tells me that they are eventually planning to introduce premium, paid features, such as the ability to promote your app through banner ads. In the long-term, they are also thinking about charging partners for the ability to promote themselves to users.
On the business side, Crozdesk says that they have received 300 submissions from startups and IT companies to have their companies listed (Crozdesk also adds services themselves, naturally). Hoppner says that they have 1,000 registered users at this point, a figure that mainly includes companies interested in promoting their platforms.
Hoppner tells me that they have picked up seed feed “in the six digits” from a Swiss investor in December, but declined to say more.