ASMO Charger aims to reinvent the way we power up mobile devices

ASMO-ChargerWhile we have grown to love our phones and tablets, we typically do not put much thought into the chargers. As long as it powers the device quickly and completely, most people are probably pretty satisfied. Finnish startup ASMO Charger hopes to change this attitude, developing a device that purportedly does not waste any energy on standby, but automatically turns on when plugged into a phone or tablet.

Essentially, the device developed by ASMO Charger stands apart from traditional chargers by using electricity only when it is powering up your phone or tablet. Full specs are available at their Indiegogo page, but the device uses a 2.1A current and a micro USB (or Apple lightning) connector to power up any device, from Apple’s iPhone 4 or Samsung’s Galaxy S2 (or any other device with a micro USB port) onwards. The charger powers up the device automatically, but can be manually turned on by button. One of the nicer aspects of this charger is that it is versatile, compatible with devices from the United States, United Kingdom, and European Union. Those interested in picking one up will not have long to wait at all, as the company anticipates shipping to backers in August. The device can be picked up through the Indiegogo page for $35.

As is becoming increasingly common for hardware projects, the creators of the ASMO charger have turned to crowdfunding to bear the costs, with the funds raised intended to pay for the cost of manufacturing the device. They have had no problems raising money, easily surpassing their goal of $10,000 by taking in more than $43,000 with another 22 days left in the campaign.

We frequently hear about entrepreneurs deciding to build a startup out of frustration with being unable to find a particular product or service for their own use, but this project was born out of tragedy, as the company says that the idea for a new type of charger came after a traditional mobile charger sparked a fire that burned down the house of the fiancee of the startup’s founder. The idea was conceived in October 2013, with founder Asmo Saloranta working up a prototype by January 2014. Now, a year and a half later, they are almost ready for launch.


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