Opera Mediaworks, the adtech subsidiary of Norway’s Opera Software, has agreed to acquire Mobilike, one of Turkey’s leading mobile ad platforms. The value of the deal has not been disclosed whereas our sources within Mobilike claims the deal to be the biggest among Turkey’s digital ads acquisitions.
The addition of Mobilike who has just opened its country office in Greece, is expected to significantly expand Opera Mediaworks present operations across 15 countries.
Mobilike’s network of publishers and advertisers will be integrated to Opera’s platform. Mahi de Silva, the CEO of Opera Mediaworks, said that the acquisition will help Opera Mediaworks grow further into Turkish and Middles Eastern markets where over 30% of internet traffic is coming from the mobile.
Founded in 2009 by Şekip Can Gökalp and Volkan Biçer, Istanbul-based Mobilike claims having the largest mobile advertising network in Turkey today, with over 3 billion page impressions on mobile phones and tablets.