Content marketing startup Skimlinks reels in $16 million in Series C

skimlinksSkimlinks, a content-monetization startup, has announced that they have raised an additional $16 million in a Series C “to fuel growth”. This latest round of funding was led by Frog Capital and includes participation from current investors Bertelsmann Digital Media Investments, Greysoft, Sussex Place Ventures, and Silicon Valley Bank.

All told, this latest round draws the total amount of funding obtained to $24 million in equity. The startup, which was founded back in 2007 and is based out of San Francisco and London, says that they will use this latest round to extend their platform, in order to allow publishers to reap more revenue.

2014 was a big year for the business, as they increased their total number of employees by 40% and opened an office in New York City. The company reports that they process more than 300 million clicks per month on more than 1.5 million websites. They are also integrated with 20,000 merchants and say that they drove more than $625 million in e-commerce through their platform last year.

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