Online advertising platform SeoPult announces acquisition of social-network authorization service uLogin

seopultRussian automated search-engine marketing system SeoPult has acquired uLogin, a platform allowing users to sign into sites with their social media accounts, for an undisclosed amount. While the financial details of the deal remain private, it is revealed that uLogin was valued at millions of dollars and the acquisition price was therefore likely not small. According to a press release with the news, uLogin will remain as a separate brand and continue to operate independently.

In commenting on the deal, SeoPult CEO Alexey Shtarev says that “we see this is as a promising deal for both parties and for the market in general. We have the expertise and the technology, while uLogin can offer Big Data.” With the deal, SeoPult aims to improve their behavior-management technology, designed to help promote websites in search engines.

Back in 2012, SeoPult made headlines when they reeled in $10 million in funding from Russian VC iTech Capital to expand into Asia and European. Although we are not privy to information about this latest deal, we also learn that SeoPult generated more than 2 billion rubles (approximately $43 million) in revenue for the 2013-14 financial year, which represents a year-over-year increase of 19%. Further, the company stats that its platform is used by more than 400K websites, most of whom belong to small and medium-sized businesses. uLogin is not the most recent company acquired by SeoPult, as they also recently took control of Russian startup UpToLike, which focuses on social activity and claims 110K users.

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