Adtech startup Adsquare picks up $4.3M in Series A from Munich-based Target Partners and others

adsquare-targetGerman adtech firm adsquare announces that they have obtained $4.3 million in a Series A that includes participation by Target Partners and previous investors, according to a release from the company. The company says that the new funding will be directed towards “accelerating growth” and funding international expansion, as they continue to develop their core product.

The startup previously raised $1.4 from Berlin Ventures and Fruehphasenfonds Brandenburg back in May 2013.

The startup, which was founded back in 2012 by the team of Sebastian Doerfel, Tom Laband, and Fritz Richter, aims to help advertisers find relevant potential customers by analyzing billions of data points, based on where the anonymous users happen to be at the time.

Marketers are looking to target a certain segment, of course, and the platform allows them to take the data and focus on particular groups (be it business travellers, students, tourists, and so forth).

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