French private chef marketplace La Belle Assiette pulls in $1.7 million from private investors

la-belle-aissetteLa Belle Assiette, a Paris-based private chef marketplace, has announced that they have obtained $1.7 million in new funding, which brings the startup’s total external financial backing to $2.2 million.

The company says that it will use the new funds, drawn from private investors like BlaBlaCar co-founder Nicolas Brusson, Fotolia and eFounders founder Thibaud Elziere, Extia founder Nicolas Bourdin, the founders of cooking-classes platform l’Atelier des Chefs, and Kima Ventures, as well as existing investor Guillaume Cuvelier, to build out their team and “fuel growth” over the next 9-12 months. More specifically, they are planning to hire development and marketing staff and to ramp up their sales and marketing efforts. 

La Belle Assiette launched in France last year, but has since branched out to Belgium, Switzerland, Luxembourg, and the UK within the past 6 months. To date, the service has attracted more than 350 chefs from those markets and La Belle Assiette reports that the typical booking includes 6 people and runs $55 per head.

As international growth represents a goal for the company, CEO and co-founder Stephen Leguillon says that they partnered with U-Start to find stategic investors to achieve this goal.
In addition to announcing the funding, the company says that they intend to unveil a new product next month.

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