There are players well-established in the market for project-management software, but there is certainly room for Casual to cater European markets in the first place. The Kiev-based startup which entered private beta last year, looks to help companies by offering a simple, chart-based platform for managing projects.
The platform works by allowing teams to create charts to help with visualizing tasks. One you have charted out milestones towards completing a particular project, you can go in and created sub-charts for each step. Base plans (up to 2 users) start out at $9 per month, but the fee jumps to $49 per month if you add up to 10 users.
CEO Nikolay Nikolaev tells me that this service was born out of necessity. Nikolaev, who launched the business with Victor Teslenko, says that he was operating a computer school for children and Teslenko was developing projects for corporate clients, but they could not find the exact tool that they needed to manage their work. They therefore decided to come up with their own and decided that their product had commercial potential.
Nikolaev says that they have attracted 4K users since the service launched in private beta last year, with 400 of them active last month. Now, they have revamped their website and prepare to officially launch (in fact, they have already launched their app for iOS).
Thus far, Nikolaev tells us that they have been bootstrapping. They participated in the acceleration program at Kiev-based GrowthUP and have obtained a small, undisclosed amount from a private investor this spring. This backing will help them when they go up against established firms that they consider to be their rivals, including Basecamp, Wrike, and Trello.