Augmented Pixels aims to increase the popularity of augmented-reality marketing campaigns

augmentedpixelsIt is not enough any more for people to be able to manipulate information on screens. We may not quite be ready to create holograms just yet, but companies like Ukrainian Augmented Pixels are working to develop technology that will enable clients to boost marketing campaigns by allowing customers to “interact” with products sold.

The white-label service offered by Augmented Pixels is not cheap, setting clients back $12-20K, depending on the size and nature of the project. On their website, the company offers links to simple apps and games that they have developed, but their main business is in B2B solutions for retailers, real estate, and event-marketing.

They face tough competition though, with Germany-based Metaio leading the bulk. France-based Augment, which raised $1.5 million in a seed round from a trio of angels in late April, is another. A representative argued that Augmented Pixels has been able to avoid issues that trouble other services, such as 3-D models that jitter when devices are moved, the disappearance of models under certain light, and the limited number of markers by improving the quality of their Vuforia SDK.

Augmented Pixels has been backed so far by Ukrainian fund AVentures and Torben Majgaard, a Kiev-based Dane who founded one of the largest IT outsourcing companies in the region in Ukraine back in 2002.

Going forward, the company is aiming to add lead-generation capabilities to their real-estate service to allow clients to promote properties to potential customers. And, more intriguingly, they are developing integration for the now Facebook-owned Oculus Rift headset to enhance the property-buying process.

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