Netflix announces further expansion in mainland Europe

netflix-logoLeading internet television network Netflix has announced plans to expand its operations significantly in Europe, to launch in Germany, France, Austria, Switzerland, Belgium and Luxembourg later this year. It has also started to accept pre-registration from the people from these countries who want to be a member of Netflix.

The exact launch dates have not been specified but the company says the details that include pricing, programming and supported devices will be released very soon.

The announcement says the broadband users in next six countries will be able to subscribe to benefit all services Netflix has been offering in current markets. That includes curated selection of Hollywood, local and global TV series and movies,  and Netflix original series.

Holding the global leadership position in internet television sector, California-based Netflix claims 48 million paying members in 40 countries, though nearly 37 million are in the US. They watch almost a billion hours of TV shows and movies per month, company says.

It has already launched in the UK, Ireland and Scandinavian countries in recent years, as a part of a long-term plan to grow its international revenues. It’s further expansion particularly to Germany and France, two big markets in mainland Europe, is expected to increase non-US markets’ share in overall budget.

Last April, the company revealed that they intend to continue international expansion and invest in this large global opportunity over the coming years.

Leave a Reply