Russian B2C e-commerce giant Ozon has closed a $150 million funding from Sistema and its telecom subsidiary MTS. Each has acquired 10.8% in Ozon shares in exchange of $75 million investment. Representatives from two companies will join Ozon’s board of directors.
According an investor presentation released simultaneously with the funding deal, the investments put the value of the company at $700 million. It says Russia’s leading e-commerce platform now controls 15% of all online purchases in Russia with 16 million unique monthly visitors. The retailer also differentiates itself from the competition with its own established logistics network.
Other shareholders of Ozon group include Baring Vostok Private Equity Fund, Index Ventures, ru-Net, Rakuten, Intel Capital, Holtzbrinck and Cisco. In the investor presentation, it’s claimed that the turnover of the company was around 750 million in 2013.
Ozon group has five e-commerce companies in Russia, according to the press release:”OZON.ru, the largest multi-category online shop in Russia with more than 750,000 unique visitors per day, Sapato.ru, a vertical store for shoes, accessories and apparel, OZON.travel, a leading Russian online travel agency, О-Courier, OZON’s dedicated delivery service operating a network of companies and agents across Russia and Kazakhstan with over 2,200 pick-up points, and OZON Solutions, a B2B consultancy which helps businesses to succeed in the e-commerce universe.
Sistema JSFC is the largest publicly-traded diversified holding company in Russia and the CIS. The groups says their investment in Ozon provides an excellent entry into Russia’s rapidly growing e-commerce sector. Russia’s e-commerce market is expected to triple by 2018.