Trafi, an app that helps people to choose the best route and transportation to a destination within a city, has updated its functions introducing further personalization. The users of the app now gets better tailored suggestions based on their previous choices and more robust real time data. Company also adds new cities to its database, including Bursa, the fourth largest city in Turkey.
Founded in early 2013, Trafi has grown fast to be the market leader in the markets where it is operational. Started out in Lithuania, the company has quickly expanded to neighbouring Estonia and Latvia. Istanbul, a city with one of the most chaotic traffic scene in the world, has become the first city outside of the Baltics that Trafi added to its database as a challenge.
The company has announced yesterday that it has updated its algorithms to provide more personalized search results to its users. Based on the previous choices of a user, the app can now suggest the best possible way to commute from door to door, either by public transport, taxi, cycling or even walking. So, as you use the app more often, it gives you better results tailored to your daily urban transportation needs.
New upgrade also brought new menu options making the use of the service even easier, making it possible to switch between cheapest and fastest, or a combination of two, suggestion. In addition to all Baltic cities and Istanbul, Ankara and Izmir in Turkey, Trafi has now added Bursa, the fourth largest in the Mediterranean country, to its database.
Company has now more than 300,000 active users, which is pretty a good deal of a usage considering the tiny populations and tidy public transportation systems of Baltics. However Istanbul, a city with over 15 million of population and a tangled network of transportation, is a challenge for the company who has never stopped to improve its algorithms.
Martynas Gudonavicius, the CEO and co-founder of Trafi, recently told Webrazzi that they have seen Istanbul as a testing platform where they tackle the most complicated urban transportation challenges and collect valuable feedbacks. High popularity of Foursquare in Turkey is another reason of Trafi’s interest in Turkish cities, as the app works on Foursquare API.