Rapid growth of internet access and usage in emerging markets promise an ever increasing growth trend in overall business-to-consumer e-sales for the years to come.
According to eMarketer’s latest forecasts, global B2C e-commerce sales will increase by 20.1% in 2014 to reach $1.5 trillion mainly thanks to increasing adoption of electronic means to buy stuff in MENA and Asia Pacific. For example, B2C e-commerce will grow 25.1 in MENA in the same period. In 2015, sales in Middle East and Africa are expected to reach $39.6 billion.
Growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets, increases in m-commerce sales, advancing shipping and payment options, and the push into new international markets by major brands, says the report. A total of $51.4 billion worth of online retail transactions will be recorded in 2017.
On the other hand, the penetration will still remain low in Central and Eastern Europe, Latin America, and the Middle East and Africa. For now, North America and Western Europe are the only regions where a majority of residents will make purchases via digital channels.