Amazon Takes the First Step Into the Turkish Market with!

We are sharing one of the most important news about Turkish internet market in 2011 with you now!

World’s e-commerce giant Amazon has finally taken its position in Turkish market as expected and took its first step into Turkish market as the minority shareholder of

As we have learned, contract process that was being handled in the strictest confidence between Amazon ve CicekSepeti, has been finalized and official process about Amazon’s investment has started.

I have talked to founder Emre Aydın, who also confirmed the agreement.

Update: Press release has been published. You can find whole text at the end of the article.

Update 2: TechCrunch published an article about it.

As Amazon has become minority shareholder in, there are two foreign investors in the company, with Hummingbird Ventures now. I believe this reveals the huge success of and Hummingbird’s wise decision to invest in the service.

As you will remember, Hummingbird Ventures made an investment in CicekSepeti in January 2011. Not even 1 year passed after the investment and now Amazon is the 2nd investor of the company, so I think this investment will make global markets more aware of the potential Turkish internet market bears.

We do not have information about financial aspects of the agreement but I believe Amazon will give NASDAQ financial details of the contract once shares transfer is finalized.

I congratulate CicekSepeti and Hummingbird Ventures managers on Amazon partnership which bears much value for our industry. Also we want to say “Welcome to Turkey” to Amazon here.

We will be updating you as new official information is received, so keep following us.

Update: Press release has just been published. You can find whole text at the end of the article. Becomes a Minority Shareholder in, Turkey’s leading flower and gift delivery service, has announced that the necessary process for to be a’ minority shareholder has started.

Greg Greeley, Amazon Vice President, European Retail, has said they are very happy to support, which started an innovative e-trading company in Turkey, in its growth process. Greeley added that is focused in offering affordable prices, wide range of products and comfortable shopping experience for flower and gift delivery across Turkey, like

Started by Emre Aydın, is one of the leading e-trading companies in Turkey and can deliver flowers the day they are ordered across the country. offers a wide range of bouquets, gourmet gift baskets, jewelry, and gifts for special events.

Emre Aydın, founding GM, has said he is glad to see Amazon among minority shareholders in the new period of company’s fast growth process, while adding that is ambitious about working hard on further developing and extending its high level of service quality for flower, gourmet products and gift deli

Original Post: Amazon Türkiye’ye İlk Adımını ile Attı!

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