The first of Webrazzi Gundem (Agenda) 10 meeting series was to be held in 2010 and this meeting, Webrazzi Agenda: E-Commerce, was held today. Our meeting was held with the sponsorship of price comparison service akakce.com and ReklamStore, offering special advertising options to e-commerce initiatives with its ReMarketing solution developed a short while ago at Istanbul Elite World Hotel, and began at 8:30 am and ended at 1 pm.
Opening speech and presentation made by VISA Turkey Country Director Nur Oztin Kurak was followed by Inter-Banks Card Center (BKM) Vice President Pelin Kabalak’s presentation on Turkey E-Commerce market. After that, “Present and Future of Turkey E-Commerce Market” panel, which I moderated, and GittiGidiyor.com General Manager Cenk Angin, BKM Vice President Pelin Kabalak and Garanti Payment Systems Member Office Marketing Director Altan Taskiran participated in, began.
I can say that confidence problem of the consumers in Turkish e-commerce market, opportunities of 3D Secure and niche fields of e-commerce were the parts the most intensive discussions were made. Important statistical information such as the number of the users that give direction to e-commerce in Turkish Internet market is 3 million was shared again in this part of the meeting. We will try to inform you on the critical numbers of the meeting and our participants’ the valuable presentation.
Our subject was “Alternative E-Commerce Models and Opportunities” for the second part of the meeting. Under moderation of Istanbul Bilgi University Lecturer Prof. Dr. Sule Isinsu Ozmen, akakce.com General Manager Koray Karatas, limango Turkey General Manager Gulfem Toygar and Pabbuc.com General Manager Serdar Yaman participated in our panel.
In addition to the company-specific information that our guests have shared such as acquisition rates and traffic info, opportunities of focusing in niche and different business models in the industry were main agenda topics.
akakce.com’s new application developed for iPhone and Android devices was shared as video with the participants for the first time during the panel. The application, which gained appreciation from the participants, enables users to compare prices and get detailed information on the products by having the barcodes of the products they want by their mobile devices.
We will share akakce.com’s mobile application video, speakers’ presentations and some videos from the meetings in the coming days.
We would like to thank to all participants, speakers and sponsors who were with us today once again. I hope it has been as much as valuable for the participants as it has been for us.
See you at “Webrazzi Agenda: Social Media” meeting on January 27.
Other sponsors that supported all Webrazzi Gundem meetings are as follows:
Webrazzi Gundem Media Sponsor
Webrazzi Gundem Internet Sponsor
Webrazzi Gundem Official Business Network
Webrazzi Gundem Publishing Sponsor
Webrazzi Gundem Communication Sponsor