UzmanTV has implemented important changes in its strategy besides the re-launch it performed in October. With its developments, it will not be right to consider it a mere web initiative, or rather a “video website”. UzmanTV sees itself an Internet television and develops its studies not only on the Internet, but also in mobile and television.
The fact that the website no longer publishes banner ads can be considered the most important indicator of this change. If you visit UzmanTV, you will notice that all of the banner ad areas are removed, because UzmanTV get this operation running by taking ads only before videos.
This method provides information o how many individual visitors has watched the ads, percentage of the viewers and percentage of the ads, or how many people has watched all of the ads, thereby providing user tracking. It caught the attention of agencies and brands and UzmanTV increased its advertising revenues, being a “television” rather than a “website.”Read More