Yandex and Google agree to share RTB platforms to better control Russian ad market

google-yandex-logoRussian internet giant Yandex, who signed Facebook mid-January to expand its indexed and real-time search content, announced yesterday that it now will cooperate with Google in sharing their RTB ad platforms and inventories. The agreement will cover only display advertising, not the text-based contextual ones, according to the press release.

Through Google’s subsidiary DoubleClick, the company’s advertising clients will now have access to one of Russia’s largest advertising inventories offered by publishers in Yandex’s Advertising Network. Advertising clients of Yandex, on the other hand, will be able to bid for ad displays in the global inventory of DoubleClick AdExchange partners.

Read More

Twitter brand pages go online in Turkey

Twitter brand pages have gone online in Turkey, with Turkcell being the first Turkish company to take place on brand pages. Twitter use bears much importance for brands, and it started last December with 21 giant companies (being Twitter’s partners at first) taking place on brand pages including Coca-Cola, American Express, Dell, McDonalds, Intel and General Electric.

Turkcell switched to brand pages and supported a civil society initiative, which is a very positive contribution. Turkcell placed the motto “Do you have 5 liras for Van?” as soon as it switched to brand pages, asking for support for Turkey Moneybox to help Van.

Influential press members in addition to brands use twitter’s brand pages, and the first to have this kind of page has been M. Serdar Kuzuloğlu a short while ago.

Read More

41? 29!’s majority shares acquired by WPP

There has been a lot of talking about the growth of Turkish internet industry at DLD 12 and we heard from many major players of the sector that the market will get more investment, but we did think we would receive news this fast. Majority stake of 41? 29!, digital media agency which attended in Digital Bosphorus session, were acquired by WPP.

WPP stepped into marketing in 1986 and it is one of the leading marketing communications companies today. WPP has offices in 9 countries including China and India, and with this recent development, it now has an Office in Istanbul

41? 29! was founded by Alemşah Öztürk, Bora Akman and Ömer Ersoy, and the agency caught attention with particularly digital media campaigns. Arda Kutsal got the news confirmed by Alemşah Öztürk at DLD, and soon it was announced on WPP’s website.

Read More

Germany Based Ballroom International Network Acquires Reklamz, Linkz and SEM A.Ş.

Reklamz, one of the leading Turkish advertising networks, has been acquired by Germany-based Ballroom International Network. The acquisition a contract included its sister companies Linkz and SEM A.Ş.

Ballroom International included Reklamz, Vidyoda, SEM and Linkz to its network after acquiring all sister companies, which offer advertising and digital services, and updated its website as necessary. You can see Ballroom International’s networks and partners here.

While we do not have confirmed info about the amount of this acquisition, we do have some hearsay information and we are trying to have those confirmed.

Read More

Germany Based Ballroom International Network Acquires Reklamz, Linkz and SEM A.Ş.

One of the leading advertising networks in Turkey, Reklamz, was acquired by Germany-based Ballroom International Network with a contract that included its sister companies Linkz and SEM A.Ş.

Ballroom International bought the entire sister companies offering advertising and digital services, and included Reklamz, Vidyoda, SEM and Linkz to its network, while updating its website as necessary. You can reach networks and partners of Ballroom International at this link.

We do not have information about the amount, but we do have some hearsay information and we are trying to have them confirmed.

As per the contract, Turkish partners of Reklamz, Linkz and SEM A.Ş. have acquired 10 percent of Ballroom International, and thus partnered in this operation and long-term partnership.

Read More

Turkcell’s gnctrkcll is the First Turkish Brand to Use Twitter Advertising

If you log in on Twitter via Web, you will see that gnctrkcll, the youth platform of Turkcell, is now a sponsored account under Who To Follow on Twitter.

Promoted Accounts is one of the advertising models of Twitter still in Beta and Turkcell is the first Turkish company to use Twitter ads.

This campaign will continue with Promoted Tweets and the second stage is going to be on during the evening hours. In this campaign, certain tweets by gnctrkcll account will be visible as the top search results when searched with related key words on Twitter and will be directly visible as Sponsored in the timeline on the main page of the target audience.

Turkcell, as the first Turkish company to use Twitter advertising, is aiming to increase the number of its followers on Twitter and inform the users about the different gnctrkcll rates and campaigns.

Read More

Dekamedia is in Turkey with Tasit.com Investors

We had seen that Berlin-based Dekamedia, operating in online advertising, was about to take its place in Turkish Internet market a while ago. With the news I received yesterday, I learned that Tasit.com’s investors are among Dekamedia’s Turkey partners.

Dekamedia Turkey’s investors include Co-founder of Taşıt.com, Dr. Ralph Warner, Anestis Tsakiroglou from eBay Germany and Birol Kabakoğlu, Co-founder of Tasit.com. As Birol said, the company with 5 partners has completed its organization by February and assigned Saygın İlkinci as Turkey Sales Director.

Read More

hereweAD Published Turkey 2010 Mobile Ad Report

First Mobile Advertising Report for Turkey has been published by hereweAd. The company has analyzed the advertising spaces in its network, while pointing out the development of mobile advertising.

In Turkey 2010 Mobile Advertising Stats, number of ad view in January is nearly 20 million, while it is at the limit of 80 million by the end of the year. The number of ad campaigns by the end of the year triples the number of ad campaigns in January, targeting mobile.

Read More


©2014 Webrazzi English
111 queries. 0.790 seconds. v2