As a Uber, Lyft, and other peer-to-peer driving services become increasingly popular globally, the onus has been on traditional taxi companies to keep up with the competition. British startup Cab Guru is hoping to do just that, with a sharp-looking platform that will enable you to book a taxi in the United Kingdom.
Essentially, Cab Guru allows users to select a time and location to be picked up, as well as indicate additional stops, if necessary. Then, the service allows users to compare offers, based on price, speed (quickest route), and rating. And then, users can select the type of car and payment (cash/credit). One of the aspects of this service that I like is that, as you are completing your order, they provide a button that will allow you to immediately book a return trip, if necessary.
Cab Guru completed a soft launch on Android and iOS, as well as rolled out an online booking platform, in December, but declined to reveal how many users they currently have. It appears that the services has been very well-received on both platforms, as it currently boasts a nearly-perfect rating of 4.8 stars (out of 5) from 35 reviewers on Android and a rating of 5 (out of 5) stars from 31 reviewers on iOS.
As a startup that facilitates transactions, Cab Guru is, unsurprisingly, planning generate revenue through taking a cut of each booking.
They also declined to reveal their funding, but would say that they have backing from “the U.K. Private Hire and Taxi industry”, as well as from “a leading data dispatch-software supplier”. With this funding, the startup intends to crank up its marketing efforts in April 2016, as well as roll the platform out across the United Kingdom by the end of this year. At the moment, the startup reports that they offer access to 10,000 cabs in London, as well as 15,000 across the U.K., including Liverpool, Manchester, Glasgow, and Edinburgh.