Covering startups is a pretty enjoyable experience, but keeping track of hundreds of companies (and websites providing information about them) can be somewhat of a chore. Thus, I was happy to learn about London-based Startup Tracker, a nice little browser extension that allows you to quickly look up information about a particular startup and to then track the ones that you find particularly interesting.
As a Chrome user, I figured that I might as well add the extension and give it a try. Having added it, I found that users can access the profiles of startups by highlighting and clicking or doing a search within the extension. The platform then sifts through major databases, like AngelList, Beta List, CrunchBase, crowdsourcing, Product Hunt, and social networks to create profiles that include information about when the startup was founded, its location, its founders and team, its target markets, its funding situation, and its “online reach”. And, if a particular piece of information is not available, it is possible to click “Ask the startup” and obtain the answer yourself. In addition to providing a basic search engine, the tool offers a few of the newer and trending startups, to give you a place to start.
Startup Tracker is completely free at the moment, but they are working to create a database that will gather all the startups that you would want to track under one roof and, in the process, plan to roll out subscription plans for enterprise-level users. They are also planning to expand beyond Chrome and Safari by bringing the extension to Firefox and mobile, as well as integrate the tool with platforms like Slack and Salesforce, allowing users to comment on saved profiles, allowing them to make lists, and so forth.
Startup Tracker began as nothing more than a side-project, but the team behind it are beginning to develop it more seriously, having attracted more than 4,500 users since they rolled out version 1.0 in December 2014 (they are up to version 2.1). Last summer, they picked up $40K from a London-based angel, which they intend to put towards developing an MVP.