Inviita has just launched to provide people with the option of creating mood-based tours in any city around the globe. The Portuguese startup, which is currently only available for iOS (and claims to be the only app that can be found in the AppStore by emoji), has unveiled a platform that allows users to create tours based upon their mood, from “Foodie”, to “Party People”, to “Artistic”, and so forth. Getting started with the service involves signing-in through Facebook and then selecting a tour, based on the pre-set moods, or building your own. Clicking on a particular bar, restaurant, or other spot brings up profiles that include a schedule (indicating also if the location is closed), contact details, a description, and reviews. The platform uses data drawn from Foursquare, which ostensibly allows users in any city to jump in and start using it. And then, having completed your adventure, the service allows users to save them for future reference.
Inviita is completely free for the time being, but CEO Joana Baptista tells me that they are planning to soon monetize the service by allowing users to book hotels and other activities. Going forward, the startup intends to make the service more social, allowing users to create a network of friends whom they would like to follow, as well as enable users to invite to “create experiences” with people inside or outside of the community.
Inviita only launched a couple of weeks ago, so they are reluctant to go into detail regarding their userbase (telling me only that they had a “pretty good launch”) or the amount of funding that they have obtained, although they will say that they have picked up backing from Fair Values Investment.