Book A Tiger, a German home-cleaning service which we profiled a few months ago, has revealed that they have reached a deal for “millions more” (7 figures) in funding from current investor Avala Capital, as well as a smaller pro-rate backer. They are currently not revealing the identity of the lead investor, COO Claude Ritter tells me that the backer has not previously led the cap table. This latest round, which the company intends to use to solidify its presence in the DACH (Germany, Austria, and Switzerland) region, brings the total amount raised by the startup to “well over 10 million Euro”.
One other interesting detail from this announcement is that Homejoy, which operated in Germany and recently announced that they are shutting down (despite raising $40 million), has recommended that their cleaners and customers switch over to Book A Tiger.
Book A Tiger launched in April 2014 and has spread to more than 200 German cities, as well as gone international by serving Vienna and Zurich, Switzerland. In order to grow their userbase, the startup says that they have begun running television commercials, as well as partnering with businesses like home/apartment-rental service Immobilien Scout 24 and child-focused retailer Windeln.de.