Bloom&Wild aims at people who look for a classy way to deliver flowers

bloom-and-wild-flowersBloom&Wild has proven to be a hit in Britain for those who want send flowers in a way that will make the recipient really feel special. This service allows users to download apps for iOS or Android, click on the type of arrangement, enter in details for the recipient (name, address, and a message), choose postage, and then send it off, with the package arriving at their door the next day.

It is a simple flower-delivery service, but the idea has proven to be quite popular since the startup launched in 2013, with the company maintaining a rating of 4.79/5 stars from more than 5,000 reviews on the site Reviews.co.uk (and the startup’s apps enjoy similarly high marks). The startup is not revealing specific numbers regarding their customers, but does say that they deliver “thousands” of bouquets per week.

Delivering any item can be a risky prospect, but these guys hand-tie the flowers (even putting a net around larger ones) with a ribbon and put them in a box in order to ensure a safe journey. In what appears to be a U.K.-centric feature, they put the flowers in boxes just small enough that the package can easily fit through the mail slot at your front door.

Bloom & Wild offers a couple of options in terms of ordering flowers, letting customers make a one-off purchase or arrange to have a bouquet delivered weekly, fortnightly, or monthly with a 50 pound subscription.

A few days ago, we learned that Bloom & Wild has obtained 2.5 million pounds from MMC Ventures in a Series A round. The company says that they intend to put the new funding towards developing their site and service, hiring new design and development staff, and testing out new products.

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