Spanish gaming studio Rooftapps rolls out Mc Line, a simple but addictive mobile title

McLine-GameOne might think that video games require an engaging story in order to keep players from growing bored, but the incredible popularity of Flappy Birds indicates that this is not necessarily the case. Spain-based game-developer Rooftapps hopes to capture the attention of mobile-gamers looking a simple, but addictive, title that they can play while on the bus to work, in the waiting room at the doctor’s office, or during other downtime.

Mc Line is a simple game, requiring users to do nothing more than guide a line (called “Agent Mc Line”) through a series of obstacles, such as guiding “him” down a ski slope, challenging gravity, navigating a haunted house, and more. One of the more appealing aspects about the app itself is that it is compatible with Android 2.3+ and iOS 6+, which means that users with older phones can download and play it. The game is free to download, as Rooftapps has decided to monetize the product by offering in-app world and ticket purchases, interstitial ads, and rewarding video ads. Although it is unclear how much they are charging for purchases, prices in the Google Play store range from $0.99 to $9.28 per item.

Mc Line has not yet achieved much traction (150-200) downloads since launching in the past few days, but the reviews are very positive so far. On Android, the app currently maintains a perfect 5-star (out of 5) rating, with 95 out of 96 reviewers giving it a perfect score. The situation is similar for the iOS version, where recent reviewers have given the title 5 stars (out of 5).

Rooftapps, which launched 6 months ago, currently reports backing to the tune of 50K Euro from an undisclosed investor based in Spain. Mc Line is their first product, but, as with any game studio, they intend to continue to pump out titles in order to keep fans hooked.

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