Toothpick, a British platform for booking dental appointments has found success since it launched, reporting that it has facilitated more than one million bookings since it launched in 2013. But now they are ready to move across the pond, announcing that they are partnering with American discount dental service Careington to offer discounted appointments in both the United States and United Kingdom.
When building a business in a particular market, it usually helps to have an expert on board who knows how to navigate potential problems. In the case of Toothpick, one of the startup’s co-founders, Sandeep Senghera was himself a practicing dentist who decided to enter the world of entrepreneurship after meeting Jozef Wallis and concluding that there is a disconnect between dentists and patients. On the dentist side, they may have empty appointment slots, while potential customers either do not move to seek out care or can ill afford private treatment.
Finding a dentist through Toothpick is a matter of searching by location, appointment type, by type of facility (child-friendly, emergency, offering disabled access, etc.) or by filtering out private or NHS providers. At the moment, the startup partners with 3,500 dentists across the United Kingdom. Toothpick generates revenue by charging a flat fee to dentists on each appointment that they process.
Zesty, one of Toothpick’s primary competitors, just recently picked up $7.2 million in a Series A. One of the primary differences between the services, however, is Zesty offers access to a variety of physicians, while Toothpick concentrates on the dental market. Another difference is that Zesty remains more locally-focused, preparing to branch into western Europe, while Toothpick plans to operate on both sides of the Atlantic.