When you think of the market for mobile gaming, the BRIC (Brazil, Russia, India, and China) may not be the first group that comes to mind. But, a new report from app-translation platform OneSky and Dutch gaming-research firm Newzoo suggests that perhaps you should pay a bit more attention to this region, as total revenue there is expected to double the average global growth rate and reach $9.4 billion in 2016, with India and Brazil leading this boom.
In terms of mobile-gaming revenue in the BRIC, there is China and then there is everyone else. This study reveals that the Chinese share of the revenue in 2014 was a whopping 87.9%, with nominal revenue expected to grow to $8.1 billion in 2016. Also noteworthy is the country’s average revenue per user (ARPU), which has grown at a rate of 55.9% to $18.20.
Following China in expected revenue is India, which should reach $571.6 million from 208.2 million mobile gamers in 2016. The authors of the report believe that the improvement of basic infrastructure is one of the factors contributing to the expansion of the gaming market in this country.
Running in third is Brazil, which checks in as the largest mobile-gaming market in Latin America in terms of revenue. That country has witnessed a 90.5% rate of growth in terms of ARPU and is expected to hit $415.5 million in 2016.
Finally, the recent economic crisis in Russia may have put a dent in the country’s financial prospects going forward, but the situation may not be entirely bleak. This report indicates that growth for the mobile-gaming sector in Russia reached 49% year-over-year in 2014, but has strongly weakened this year, dropping to just 0.6%. However, the total size of the market is expected to hit $379.1 million in 2016.