Dingo adds elements of convenience and security to online P2P second-hand ticket sales

dingo-ticketBuying scalped tickets has long been a possibility for those looking to get tickets to an event for less than face value, but there is a risk that you will be scammed. Based out of the United Kingdom, Dingo aims to bring the P2P ticket-selling process online and add a level of security.

The platform works by allowing sellers to take a picture of their ticket and then post it up online. They are allowed to name their own price, but cannot go above face-value. It is interesting that Dingo allows users to not only exchange tickets online, but also to arrange face-to-face meetings if it’s preferable. Prospective buyers do not need to sit and wait to see if tickets will become available, either, as they have the option of setting up notifications to be alerted whenever particular tickets are added. As an extra measure of security, buyers pay the seller and Dingo holds the money until 48 hours after the event ends. If nobody challenges the purchase, the money is released. Dingo tells me that the service is free to use and to list tickets, but they charge buyers a 10% commission on their purchase. They are currently iOS-exclusive when it comes to mobile, but that will change as soon as they launch an Android app within the next couple of weeks.

Dingo has not been live for long, having launched last month. As a result, it is not too surprising they are still reluctant at this stage to reveal how many people use the service. They did tell that they have already picked up $150K in funding from Ingenious Media Ventures, which they are using to expand across the United Kingdom and into various categories (comedy, theater, sports, and so forth).

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