Wedding planning in a country like Russia is nothing new, but in a country where only 59% of the population reportedly use the internet, the door is open for players in the online sphere. And Voronezh, Russia-based Wedvice aims to step right through that door, offering a host of services to those looking to tie the knot.
Although providing an avenue through which couples can find a wedding planner, Wedvice aims to act as a one-stop shop for all things wedding-related. Whether it is advice on planning for weddings, directory for finding wedding planners, a list of weddings across Russia and the CIS (former Soviet republics), or creating your own site to announce a wedding (with photos, of course), it can likely be found on their site, which is free to use for those looking to plan their big day.
The startup intends to generate revenue through several different paths. One is to charge wedding planners for the right to more actively promote their service, another is to charge for different layouts for wedding sites, and another is to charge for advertising.
It is notable that, while we might hear about startups out of Moscow, St. Petersburg, or even Yekaterinburg or some other major cities, we do not often hear about companies emerging from Tatarstan. Wedvice launched only a month ago, but currently reports 1,000 users. They argue that, with 200,000 wedding specialists operating nationwide, the demand is there for a platform geared towards an increasingly internet-savvy society. Once it establishes itself in Russia, the company says that it will set its sights on expansion to the rest of the CIS. At the moment, the startup claims roughly $450,000 in external backing from a group of private investors.