Whether it involves finding a partner based on your religion, job, or some other criteria, there seems to be a dating service for everyone. Many dating services allow users to find someone from either sex, but female-focused platform HER takes a bit of a different approach. Although the British service launched back in September 2013 under the name “Dattch”, it has rebranded under the name “HER” and with a broader focus.
The creators of the app have opted to help users hook up by allowing them to add photos and text to their profile, Pinterest-style, to express themselves. From there, users can “like” the posts of others and, if that individual “likes” one of yours in return, begin to converse. The app is completely free to use, as the company tells me that they are currently focused on building their userbase. There is iOS version of their app, but the Android version has not yet been updated to reflect the new branding and is expected to be replaced soon.
Not everyone is the most outgoing, however, which is why the platform also offers information on local meetup events. As indicated, however, the founders have decided that they want to develop the platform beyond a typical dating service by offering news, jokes, and other information relevant to the gay community.
They have established a presence on both sides of the Atlantic, operating in the United Kingdom, Ireland, and the United States, but the service remains limited to major cities. In the United States, for instance, it is currently only available in San Francisco, New York, Orlando, Miami, Los Angeles, and Portland.
Although they do not release figures regarding their total number of users, the company announced last week that they have obtained $1 million in new funding from a group of investors that includes Reddit co-founder Alexis Ohanian, Bebo founder Michael Birch, Huddle founder Andy McLoughlin, AngelList, and 500 Startups.