Digital marketing and ads startup glispa has secured an investment of $77 million from Market Tech Holdings, a UK-based investor on real estate and e-commerce. Under the deal, majority shares at the Berlin-based glispa passes to Market Tech.
This strong backing from the British investor, who has now over $1.4 billion market cap, will boost glispa’s focus and operations on expanding globally. “The newly formed glispa Global Group will look at acquiring the most talented adtech teams and technologies to enhance the value proposition specifically within the mCommerce market” the company said in a press release.
With its mobile customers that include giants like Alibaba, Amazon, Flipkart, Baidu, Hasbro and Zynga, glispa will complement Market Tech’s already established strength in e-commerce and technology. glispa claims about one billion active mobile users globally, serving over 400 billion ad impressions to them every month.
glispa Founder and CEO, Gary Lin said, “With the Market Tech portfolio strength and the strategic investment, we’re now even more capable of providing advertisers our unprecedented global reach, technology innovations, and our stellar team, who are focused on helping clients reach their growth objectives.”