For most men, shopping for clothes is relatively simple, requiring nothing more than a trip to the store or to hop onto Amazon or a similar site. But not everyone has the time, or may be fashion-savvy enough, to find suitable professional clothing. Berlin-based startup Outfittery has found success as a platform catering to men who do not necessarily have the time, or maybe the fashion sense, to pick out something nice.
Outfittery functions as a service that allows prospective shoppers to try out clothing from the comfort of their own homes. Customers begin by filling out an online questionnaire and then consult with a personal stylist to find potential clothing options. They can then have several choices mailed to their home and either buy or send them back for free. The full set of prices is available here, but t-shirts and accessories are the cheapest options, starting at 20 Euro. The company also offers shirts, pullovers, blazers, jackets, shoes, pants, and suits. At the high end, suits start at 300 Euro.
Outfittery made quite a splash this week, announcing that they have hauled in $20 million in new funding from Spotify investor Northzone, as well as significant participation from their current investors, a group that includes Highland Europe, Holtzbrinck Ventures, Mangrove Capital Partners, and VC Fonds Kreativwirtschaft Berlin. Outfittery has established itself as a prominent male-oriented fashion retailer in northern and central Europe with more than 200,000 users from Germany, Austria, Switzerland, the Netherlands, Belgium, Luxembourg, Sweden, and Denmark, but they are not satisfied and say that they intend to use this latest funding to expand their geographic imprint (planning to roll out to undisclosed European markets this year), as well as continue to develop their core service.
We recently featured Style&Go, a similar service which launched in Russia last summer. The difference between the two firms appears to be in their geographic focus, as they have thus far managed to avoid direct competition. That could soon change, however, as the two businesses have plans to expand.