Emerging from Belgium, startup Sortlist aims to bridge the gap between businesses and digital-marketing platforms by offering a sort of “matchmaking” service that ostensibly allows for more suitable partnerships.
Like other matchmaking services, the platform allows digital agencies to create profiles, which offer insight into their location, the industries that they target, the scope of their activity, and the size of their business. The service is free at the most basic level, offering the ability to create an account and manage two campaigns, but “premium” users have access to additional features, such as the ability to show off their brand, promote it, and access various analytics. Plans start at $33 per month (but $22 per month if part of an annual subscription) and rise to $239 per month ($200 per month if part of the annual package) for the full platform. Despite having launched just last year, the platform has proven to be quite popular, attracting 53,000 users.
Unlike a number of startups that we encounter, Sortlist was founded by a quartet of university students. The group founded the company after decided that there was a gap in the market for a platform the connects businesses with a suitable digital agency.
Several weeks ago, Sortlist picked up 550K Euro in seed funding from seed-stage investor Lean Fund and several private investors. Having obtained this funding, the company says that they intend to further establish their presence in Belgium, while also beginning to look abroad, particularly to the French and British markets. The company already says that it intends to raise further funding in the near future.