Istanbul-based advertising platform ReklamPazar has launched a sister website, digitaladmarket.com, that will offer the startup’s adtech solutions to global customers. Started out only 5 months ago, ReklamPazar claims they have already signed up over 1500 clients that include premium publishers like TNW, VentureBeat, SitePoint, Mail.com, Reddit etc..
Mesut Darendeli, CEO of Rhxo Technology Group who has developed DigitalAdMarket, said they aim to grow primarily in Europe and the U.S. digital ad markets. Running over 12 billion ad impressions per month locally, the digital ad platform now plans to kickstart its expansion via taking on international campaigns of the Fortune 500 companies it has already been serving in Turkey.
Digital advertising markets in Europe and the U.S. are much more competitive than the ones in Turkey and the MENA region. Darendeli sys DigitalAdMarket will compete with customised new features.
One is the unique advertising engine powered by a “Predictive Analytics” that matches the best website options taking into account the advertisers’ website addresses or keywords. The engine allows advertisers to see well-matched publishers with respect to their content. DigitalAdMarket crawls contents based on over 200 parameters and shows the best options for advertisers to get more performance from their ad campaigns.
A useful tool to create banners
Another feature is the Banner Maker Tool. It aims to simplify the banner-creating processes with about 700 templates at various sizes which can be used by the advertisers to quickly create visually appealing banners.
Mesut Darendeli said that total revenues of DigitalAdMarket and ReklamPazar exceeds $100,000 in 5 months and keeps growing exponentially. He said “The company works with more than 2,000 publishers and total of 12 billion ad impressions are available to purchase as of today.”
ReklamPazar is also preparing to open up to the broader MENA region via another web platform named arabicadmarket.com.