London-based startup GameAnalytics, which offers a free analytics platform for game developers, has announced that they have hauled in $5.5 million in funding from previous investors Sunstone Capital, CrunchFund, Huffington Post CEO Jimmy Maymann, and Maker Studio president Rene Rechmann. Coupled with the $2.5 million that the startup previously raised from the same investors, the company claims $8 million in external backing.
One of the key aspects of this deal is a shakeup in the startup’s management team. With this latest round, former AOL managing director Luke Aviet will join the company as CEO, Nick Roveta, who worked as the head of product and partnerships at AOL, will join as VP of Strategic Partnerships, and GoViral founder Claus Moseholm will join as Chief Commercial Officer. These guys are no stranger to working together, having previously collaborated at GoViral, which was sold to AOL in January 2011 for $96.7 million.
Though founded in Copenhagen back in 2012, GameAnalytics has expanded within Europe, opening offices in London and Berlin and expanding their team to 27 people. At the moment, the company claims 14,000 game developers, who themselves reach 500 million unique players, as users.